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“No legacy is so rich as honesty.”
by Phil Cooke
As we get ready for the November election, I’m thinking a lot about the substance behind the brand. You can be all about “change” – as Obama is doing – but you’d better have a record of making change happen to support it. Likewise, you can call yourself a “maverick” – as McCain is doing – but you’d better not be so associated with the status quo. A powerful brand isn’t about becoming what you aren’t – it’s about discovering who you really are. Keep that in mind as you share your message to the world.
Especially during this time of financial insecurity, people need brands they can rely on – names they can trust. So be thinking about brand equity, the trust factor, and authenticity – particularly as people reach out for real answers to the real questions they face. This month, we’re looking at those types of issues – and explore what it takes to influence culture during this critical time in our history.
I reside in the foothills of the beautiful Blue Ridge Mountains in the Upstate of South Carolina. I am interested in connecting with others who want to make a difference in their community and ultimately their world. If this fits your description and you'd like to say hello, please click the Connect With Me link and let's talk!
